In Virtual Freedom – the book, I write about the pitfalls and the perks of personalization. Here are a few of the highlights:
1. Creates a connection: some times you can create a connection with your target readers by adding personal information into your posts, updates, photos, etc.
2. Don’t turn them off: being aware of the likes and dislikes of your customers or referral base can keep you from adding a personal note that drives them away. Consider carefully before blasting your political, religious, and other thoughts.
3. Adds interest: Often others have a passing interest, personal touches like your photo can help a customer feel they like they know you better. Often local businesses will use this by highlighting a birth of an employee’s child, an anniversary or other milestone.
Personailizing your site or social network needs to be carefully considered. Remember anything on the web can be seen for years (perhaps centuries) to come and by potentially thousands of eyes.
There are ways to track your readers interests and to leverage them appropriately. We are currently trying out several options with a variety of clients. To see which ways of tracking are most effective for each individual client.
Share in your comments the ways that you know how much or how little to share of your personal side.